Social Media « The Rosemont Loving

Category Archives: Social Media

Summer Reading

5 August 2009 – 10:00 am
Posted in Business, Current Affairs, Europe, Internet, Marketing, PR, Politics, Social Media, The Media, UK, USA, Weber Shandwick
Tagged advocacy, Asia Pacific, Broadcast, communications, David Cameron, digital, Doctor, Europe, European, healthcare, Interpublic Group, IPG, PA, Politics, PR, Public Affairs, public relations, Russia, Transparency, UK, United States, US, USA, Weber Shandwick
Leave a Comment

Here is my employer’s (Weber Shandwick) latest thought-leadership piece for your consumption. I hope you enjoy the read.

LabourList – not really a great start

14 January 2009 – 5:35 pm
Posted in Blogging, Funny, Internet, Politics, Social Media, UK
Tagged blog, Blogging, blogs, Internet, Labour, LabourList, new media, Politics, The Guardian, UK
Leave a Comment

Much has been touted about LabourList, the left’s new blog created to try and own some of the online discussion around UK politics. So far it hasn’t started greatly for the site…firstly it didn’t work during its first media appearance on Channel 4 news and now it seems the site owners don’t really care for copyright…just check out this mashup video they created for George Osborne bashing – it seems to be full to brim with potential violations. Although the site is only in beta, if they start as they mean to go on it will simply be great news for the opposition. However it is good for UK politics that the left now seems to have a suitable hub for discussion.

Update: The Guardian has a decent critique of the new site and Labour’s new media strategy.

Memetastic

9 December 2008 – 5:06 pm
Posted in Business, Internet, Marketing, PR, Social Media
Tagged brandstreaming, clients, Facebook, Friendfeed, lifestreaming, Marketing, meme, PR, RSS, Social Media, social networking, Twitter, web 2.0
Leave a Comment

Esteemed PR folk – Ged Carroll and Jonathan Hopkins – asked me to join in on a meme for providing advice on not-very-technical things that every PR person should know. So here goes…

Every PR person should realise that a life is now one big RSS feed, and this also goes for the brands we represent. Web communications is moving towards a news feed of information, thanks to the likes of Twitter, FriendFeed and Facebook. Consumer behaviour is at the heart of driving this so my advice would be for each PR person to try to understand this, and drive communications that fit within this trend.

Ged also invited me to another meme, this time on cheap to free online things you can do to keep PR clients happy. Linking to the above suggestion, we need to make sure that clients has a visible online lifestream. The cost attached to this is minimal, and the benefit most wonderful.