1. Holtz – IBM sets rules for employees in virtual worlds

2. Mashable – 5 Money Making Opportunities on Facebook

3. Anthony Mayfield – UK news sites’ US audiences: competing in global attention markets

4. Techdirt – You Mean Second Life Marketing’s Not All It’s Cracked Up To Be?

5. BBC News – BBC online video service launches

6. Guardian – Microsoft on Facebook – 17,802 strong

7. Guardian – ‘He doesn’t get impressed by new surroundings. Some people think it’s hubristic, but it’s just him being himself’