The Spud Gun, a new blog on my reading list (thanks for the listing by the way), has attacked the trend in PR towards attacking others and looking for scapegoats. It’s not a great trait for any industry and it is definitely not one which I’m a big fan of or that I’d like to get involved in. That said I think it have existed in PR since spin began, and I take it from good authority. PR does attract the cynical and backstabbing type, as does the related path of journalism. The web has simply given people in the industries an opportunity to criticise by a different means. And if you do get attacked, there is also no greater tool than the web to fight back.