I just thought I’d big up my ex-colleagues at Bite Communications who have done stallion work for Zopa, the peer-to-peer borrowing and lending exchange. PR has really had a massive effect on Zopa’s success with 60% of members having joined directly as a result of having read or heard about Zopa via the media. The company has just raised $12.9 million for its expansion in the UK and US. Good luck for the future guys!
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About me
Jonny Rosemont is a digital consultant at Weber Shandwick in the UK. Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients. -
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[...] (e na Alemanha?) ainda que estejam para breve expansões internacionais, nomeadamente para os Estados Unidos da América. Seguramente um assunto a acompanhar aqui no Economia & Finanças e que chegará [...]